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Abstract

#How To Start A Car Detailing Business: Train Online ť Feed How To
Start A Car Detailing Business: Train Online ť Comments Feed

December 26, 2011

How To Start A Car Detailing Business: Train Online

The definitive book on starting a detailing business! Includes 4 total
books, 21 videos, and 2 websites.
* Home
* Who Is Bob Keppel?
* Blog
* Ask Bob
* Facebook
* Resources
* Paint Touch Up System
* Order

Want to start a car detailing business?
Already own a car detailing business?
I have some bad news for you...

Most detail businesses close within 18 months. You will not be one of
these businesses if you read and implement what you find in my ebooks
and videos on operating a modern detail shop.

My name is Bob Keppel and I have owned and operated successful
detailing businesses. Here's my bio. In my time in the industry there
was only one thing more predictable than the closure of my competitors'
shops: the yearly growth of my shop and its profits. You cannot afford
to run a common operation because there are simply too many detail
shops and too few customers! You must be different to survive. I did
two things significantly different form the competition that gave me my
edge:
1. I worked 25% faster. I observed, filmed, and analyzed
industry-standard detailing processes and removed repetitiveness
and redundancy to reduce work times by twenty-five percent.
2. I got more than half of my new customers from the Internet. Instead
of waiting for my word-of-mouth reputation to spread (as most
detailers do), I took control of that reputation and actively
spread the word about my company on Google, Yahoo, craigslist,
Angies List, and many other online communities. We had so much
business that we had to turn away some work during the summer.

Attention new shops:

Do you have a proven detailing process?

If you plan on starting a detailing business, you must start from the
beginning with a detailing process--inspection, notation, vehicle prep,
interior detailing, exterior polishing and waxing, windows, and
delivery to customer--that is as efficient and effective as possible.
You do not have time to "work things out" as you go! My easy to learn
62 step detailing process gives you an easy to follow, consistent
system to produce top quality results in a minimal amount of time.

Where will you get new customers?

Most new businesses waste countless hours and dollars on flyers,
newspaper advertising, and radio advertising that doesn't work. I was
one of those businesses, and I'll tell you what works and what doesn't
work so you don't have to pay the "stupid tax" I did. My magic bullet
was getting customers from the Internet. I had success because my
competition 1) didn't understand Internet advertising and 2) had too
much money locked up in old media (phone book, magazines, flyers) that
gave them little to no results. And even today, in 2011, detailers
continue to ignore the flood of customers available to them on the
Internet. Step in and take those customers from them with a modern
detailing business plan!

This car detailing training system includes a professionally designed
web site with contact info, photos (yes, you own the rights to the
photos) description of processes, and prices. It's a proven design made
just for detailers that a web designer would charge $200 for! Also
included is a full color craigslist ad with photos that we'll show you
how to post to the top of the list every day. A $95 value! It can take
weeks to find a good web designer to make these web tools, but you get
them immediately, for free, with the purchase of my ebook.

You don't want start a detailing business and market it on "trial and error."

Trial and error is hugely expensive. Businesses go out of businesses
from too much trial and error. I've done the trials and made the errors
for you! In great detail, I describe how to maximize awareness of your
detail business in your town for the minimum amount of money.

Attention existing shops:

Congratulations! You took action and opened your shop. When you set
your prices, you made estimates about the time and money it takes to
perform each detail. It all looked great on paper but in the real world
jobs are taking longer and costing more than you expected. Have you
absolutely maximized your profits? Is there any product or time wasted
in your detailing process? This ebook and online videos will show you
how to:
* Clean all wheels and wheel wells without touching them in 90
seconds.
* Clean door jambs and trunk jambs without touching them in 90
seconds.
* Remove bugs, wash car, and claybar all painted surfaces in 10
minutes.
* Detail the interior of a car and vacuum it once during the whole
process.
* Go to your work vehicle once while washing, once while detailing,
and once while waxing. That's it. Everything you need will be in
your pockets and in your apron as you work. No constant trips back
and forth to your supplies!
* Clean every button, switch, vent, crevice, and gap in an instrument
panel and console in less than 2 minutes.
* Dress the exterior rubber and plastic in 60 seconds.
* Polish and wax an entire vehicle in 15 minutes. That's right,
combine these two time consuming steps into one!

Every detail shop I've worked in or observed was wasting time with
unnecessary steps and excessive manual labor. Even when you're
optimized, detailing is extremely hard work so why make it any harder
than it has to be? I'll show you how to trim your detailing times 25%,
or refund your money if my system fails on this promise.

Could you use more business?

Have you tried advertising in flyers, newspapers, and the phone book?
They don't work. You waste money, feel foolish, and are afraid to ever
spend another dollar on advertising. But there is a largely untapped
resource for customers and it's mostly free--the Internet. People are
not picking up the phone book looking for a detailer. They aren't even
asking their friends or family for a recommendation. They're going to
the Internet where they can see photos, see prices, read processes,
read testimonials, and learn more about a detail shop than any
traditional referral source ever could.

Do you have a website?

Does it rank on the first page of Google? Is it on the first page of
Yahoo? Is it on the top page of craigslist every day? Does it have
positive reviews on Google, Yahoo, Citysearch, Yelp, and Merchant
Circle? If not, you are missing out on a massive group of customers
ready to spend money with you today. This ebook takes your web site and
maximizes its potential by instruction you on how to:
* Get listed on the front page of Google, Yahoo, and Bing by choosing
the keywords that your customers are searching for (ie, Miami auto
detailing, Miami car detailing, detailing service, mobile detailing
Miami, etc.).
* Get free clicks from the Google Local Business Listings directory.
* Post a full color ad with photos to the top of craigslist every
morning. Not an average "hack detailer" ad, but a professionally
designed flyer that will make you stand out and get phone calls.
And yes, we even include the flyer itself (see below). Just add
your name to the template and you're on craigslist today.
* Get your customers to post positive reviews in directories like
Google and Yahoo to help push your listing to the top.
* Get listed on Angies List, the #1 directory for customers with
incomes of $100,000+, and gain a steady stream of customers from
this desirable resource.
* Obtain the emails of your customers and keep in contact with them
monthly to encourage repeat service.

Don't have a website? Don't like your website? We include a fully
designed website with photos, description of processes, and pricing
information with the purchase of my ebook. Just change your name on the
template and you're online.

If you have a shop and are struggling to get new customers, you have to
get the very most out of your web site. The Internet is separating
profitable detail shops from failed ones in the modern economy. I spent
years trying to get to the top of the search engines, trying to get
calls from my craigslist ad, trying to get clicks to my website, and
trying to get my customers to spread the word about us with positive
online reviews. Once I figured it out, my detail shops took off and
never looked back. I'm sharing all my secrets in this ebook. Buy it,
read it, and take action. If it doesn't bring you more business, I'll
gladly refund your money.

What Comes With The Course?

1. Ebook: "Starting a Modern Detail Business. Working Faster and Marketing on
the Internet to Crush the Competition."

ebook 1: starting a modern car detailing business

"Starting a Modern Car Detailing Business"

The 57 page essential guide on how to start a detailing business or
taking an existing shop to the next level. Topics:
* Obtaining the proper licenses.
* What equipment and supplies to buy and where to buy them.
* The 62 step detailing process that's 25% quicker than your
competition.
* Offline marketing: car dealers, automotive businesses, car clubs,
body shops, and walk-up customers.
* Getting placed on the first page of Google, Yahoo, and Bing.
* Getting listed on Google Local-the map with business listings at
the top of your local searches.
* Getting positive online reviews from your customers that drive your
website to the top of search engines and business directories.
* Dominating craigslist with a full color ad posted to the top every
day.
* Developing and cultivating a following on angieslist...the
premiere resource for wealthy car owners online.
* How to answer the phone and convert callers into customers.
* Offering superior customer service to maximize referrals and repeat
business.

2. Ebook and Website Template: "Get Your Detail Shop Online Today."

Website Template-

Click to Preview

Includes a professionally designed website! Follow the step by step
directions to customize and upload this for-detailers-only website
within 24 hours. Website features:
* SEO optimized to appear on Google, Yahoo, and Bing for searches in
your city: (ie, "Salem Car Detailing").
* Clearly-marked contact information (email and phone number) in
header.
* Detailed description of your cleaning process.
* Neatly formatted price list.
* Clear Before/after images of professional detailing. Add your own
as you collect them.
* Free website hosting...for life!

3. Ebook and Craigslist Flyer: "The Auto Detailers' Guide to Mastering
Craigslist."

Craigslist Ad for Detailers-

Click to Preview

Includes a professionally designed, full color craigslist ad with
photos! Take a look at the craigslist ad further down the page. Just
edit your name and follow our directions to ensure that you're always
on the first page of craigslist's Automotive Services category.

Craigslist is the busiest auto sales site in the world. Buyers,
sellers, and dealers are looking for automotive services
there...including car detailing. Advertising on Craigslist is a great
"foot in the door" for a new detailing business, and our advertising
template and posting process gives you a prominent and professional
looking presentation in your local city's "List."

4. 21 Videos: Bob Keppel's Video Series: The Thinking Man's Auto Detailing
Process - Work 25% Faster and Make 25% More.

car detailing videos

21 How-To Detail Videos

Simplify and consolidate your detailing process to make more in less
time. 21 auto detailing training videos in all:
* Engine Detailing
* What to Wear
* Wash, Jambs, Wheels, and Wheel Wells
* Claybar Treatment
* Floormat Shampooing
* Air Purging
* Headliners and Trunks
* Plastic Interior Panels
* Carpet Shampooing
* Interior Door Panels
* Leather Seat Cleaning
* Steering Wheel, Vents and Gauges
* Road Tar Removal
* Dressing Rubber and Plastic
* Polishing and Waxing in One Step
* Wax Removal and Surface Inspection
* Chrome Trim Cleaning and Polishing
* Window Cleaning: The Two Towel Method

5. Ebook Bonus! "Advanced Detailing Problems and Their Simple Fixes."

solutions to advanced advanced detailing problems

Bonus! Advanced Detailing Problems and Their Simple Fixes.

Discusses resolutions to advanced detailing issues including:
* Heavy Water Spots
* Embedded Pet Hair
* Concrete and Asphalt Removal
* Chewing Gum Removal from Carpets
* Odors
* Food and Dairy Spills
* Ink Stains
* Pet Urine
* Vomit
* "Baked On" Sticker Removal
* Bonded Brake Dust on Wheels
* Mold

Free Report:

free report-

How to Start A Detailing Business in 2 Weeks. Click to Download.

Frequently Asked Questions

I've never started a business. What are the necessary licenses,
permits, and insurance? The book walks you through starting a business,
from getting your federal identification, your state licenses, your
insurance, to opening your checking account.

What does it cost to get started? To run a mobile operation will cost
you about $1500 in supplies and equipment to get started. If you buy
used equipment (craigslist is a great resource), you can reduce
equipment and supply costs to about $1000. We tell you exactly what
equipment to buy (right down to the brushes, chamois, buckets) and
where to buy it for the best prices.

How much do detailers make? This depends on so many factors: full time
vs. part time, city, weather, solo or working with a crew, fixed
location, or mobile. Your average detail pays $175. If you can do 2 of
these a day as a solo operation, your sales are $350 daily. Cost per
detail is about $25 (including gasoline, maintenance, overhead, etc.),
making daily costs $50. With average daily profits of $300 over a 300
day work year, you could expect to make over $75,000. Hire help and you
can make close to $100,000. Many operators work full time during
summers and work weekends during the rest of the year. They can make
$40,000 part time.

Why would an existing shop owner buy this book? You'll get a fresh and
new look at the detailing business. I ran my shop a lot different from
the shops I worked in. We worked extremely fast and had some radical
marketing concepts that caused us to become one of the top shops in my
city in a short time. You probably won't implement everything in my
books and videos, but there's plenty of tricks and methods you haven't
thought of before that make the system worth it.

Why would a new shop owner buy this book? This is the most freshly
written book on the subject. Other books discuss antiquated detailing
techniques and most notably, don't discuss the game changing subject of
Internet marketing.

There are auto detailing training companies that do a very good job
with technical training, but one of their primary objectives is to hook
you on their chemicals and supplies. Also, they are very brief about
marketing, and don't give you a website or specific instructions on how
to rank in search engines and acquire online reviews. This guide is a
more rounded approach to starting a detail business.

Frankly, you could spend over 4 times the cost of this book just having
a simple website and craigslist flyer designed. We include both for
free!

When do I get my materials? Immediately after purchase. The ebooks are
in Adobe PDF format, and the videos are hosted on the Internet.

Do you have a return policy? Absolutely! Read the book. Watch the
videos. Put them to work. If you don't feel the system was worthwhile
for any reason, email me to let me know. You'll get an instant and full
refund.

Customer Feedback:

"First of all, I love everything you've sent me! I have had a mobile
detail business for over 9 years. However, the economy has really hurt
me lately. I lowered my prices which has proven to be a bad mistake
because profits have plummeted to nothing. Until I saw your ad, I was
actually thinking of leaving the business and getting a regular job.
Thank you for re-energizing my spirits.
However, my question has to do with Craig's List. I followed the
instructions carefully and posted my ad initially, everything looked
great and my ad was on the first page for most of the day. But, when I
tried to get a second account and post a new ad, craig's List kept
taking me to my original page and ad information. It did not ask me for
a phone number or set up a new account with a different number. On the
second account attempt, I used a different email address and a
different number, but it always brought me back to the same account.
This was the result even thought I deleated the first add. What can I
do to solve this problem? (This was a simple account log out problem
that we fixed in an email - Bob.)
P.S.: Your information works!!! I signed up on all the free listing
sites and got work the very next day. One account payed me over
$700.00! Thanks again."
Ben
Richmond, VA
"I am a mobile detailer in Australia, and I got a few tips from your
book that could save me an hour per car. Thanks."
Luke
Australia
"Mr. Robert I am so happy and thankful I was doing an interior detail
today an its incredible the way your system work , so simple, so
accurate and fast that my customer was so happy. Thanks again."
Gilmer Espina
Street Appeal Car Detailing
Baltimore, MD

Tony Marotta
Wauconda, IL
tonyssupremeautodetailing
Click here to see Tony's site on the first page of Google ("auto
detailing Wauconda")

Order Now for $39!

order button car detailing course-

Consider the value:

summary of items in detailing course

In total, $395 of videos, books, and websites to help you launch your new
detailing business or take your existing business to the next level. My
price to you...just $39! That's less than 30% of the profit from one detail
job!

And don't forget, if you put my ideas to work and don't feel they're
worth all thirty nine dollars and MORE, send an email to
bob@startacardetailingbusiness and I'll refund the whole amount.
No hassle. That's my promise.

Happy detailing,

sig

Bob Keppel
bob@startacardetailingbusiness

guaranteed

Copyright Startacardetailingbusiness 2011

Important Video for New Detailers

Critical Report:

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I just want to first thank you first for this in depth and informative
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Ty
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"More than my money's worth"

An extremely detailed course that cuts no corners. Bob Keppel is
undoubtedly committed to giving his customers more than their money's
worth. My 21 videos, 5 books, website template, and Craigslist flyer
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Detailing Business has served, and continues to serve me tremendously
in both the launching, and expansion of my mobile detailing operation.

Ty Ascherman
On The Spot Mobile Detailing
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